Motorcycles in Dortmund

04.-07. MARCH 2027

REGISTER NOW

Secure your booth space now at MOTORRÄDER DORTMUND 2027. March 4–7 at Messe Dortmund.

Showcase your brand, your new products, and your innovations at MOTORRÄDER DORTMUnD.

Germany’s largest motorcycle experience platform kicks off the season.

From March 4–7, 2027, you’ll find an interested and affluent audience here. In 2026, 102,000 visitors spent an average of €448 per visit to the trade show. You’ll also benefit from strong post-show business, our year-round media presence, and Germany’s largest motorcycle community.

Exhibitor Comments
“MOTORRÄDER DORTMUND is a key industry event for us because it directly links the end of the trade show season with the start of the new season. The fact that all the major exhibitors from the motorcycle, accessories, and apparel sectors are represented here underscores the special significance of the trade show. Added to this is the open-minded biker community in the Ruhr region and the many authentic conversations about motorcycles at the booth. For us, Dortmund is therefore both an industry gathering and the kickoff to the season.”

Thomas Barankay, Head of Marketing and Product, BMW Motorrad Germany
Exhibitor Comments
“MOTORRÄDER DORTMUND is THE trade show in Germany. The name carries weight in the industry, and you can really feel that on-site—in the atmosphere, in the quality of the conversations, and in the vibe in the halls. For us, the direct and authentic contact with customers is especially valuable, whether it’s about making initial connections or engaging with existing customers who have specific questions. You can also see the trade show’s vast offerings reflected in the visitors—the atmosphere is fantastic.”

Ramona Foerth, Back Office and Sales, Ducati Düsseldorf
Exhibitor Comments
“MOTORRÄDER DORTMUND is an important platform for us to engage directly with the motorcycle community in the region. The fair’s diverse offerings—from the supporting program and free parking for motorcyclists to areas like the RACING AREA—provide strong incentives for visitors and make Dortmund an established meeting place. It is particularly valuable for us to be able to showcase our products here and receive immediate feedback on how they are used and perceived in real-world situations. It is precisely this direct contact that makes the trade show so relevant for Continental.”

Christian Kleß, Head of Sales for Motorcycle Tires in the DACH and East-Central regions, Continental Tires Germany
Exhibitor Comments
“As a regular exhibitor, MOTORRÄDER DORTMUND has been a fixture on our calendar for years. For us, the focus is primarily on direct customer contact, showcasing our products, and engaging in personal conversations on-site. At the same time, Dortmund offers us the opportunity to gather valuable feedback, provide comprehensive information, and offer targeted advice.”

Maria Scavuzzo, Consumer Marketing Specialist, Moto – METZELER Motorcycle Tires
Exhibitor Comments
“For us, MOTORRÄDER DORTMUND is a natural part of our annual calendar. The program is very well put together, the organization is fantastic and pleasantly straightforward—which, in this context, is anything but a given. With features like the TEST & RIDE AREA, the Stunt Show, and the RACING AREA, the show is also very visitor-friendly and appeals to a younger audience, which is reflected in the overall very positive feedback. The fact that visitors know we’ll be there, seek us out specifically, and seek direct contact precisely because of the advice and trade show discounts underscores just how important this event is to us. That’s why we’ve already booked our spot for 2027.”

Noah Wilbers, Sales Manager, Wilbers Products GmbH
Exhibitor Comments
“MOTORRÄDER DORTMUND attracts a large crowd every year and is a must-attend event for us between the trade show season and the start of the riding season. We come to Dortmund every year with great anticipation and have never been disappointed. For us, Dortmund is the premier trade show for the motorcycle community because everything related to motorcycles is represented here—from manufacturers to tour operators to industry associations. Once Dortmund is over, the community knows: The season is about to start again.”

Albert Erlacher, Head of MC, Honda Germany
Exhibitor Comments
“MOTORRÄDER DORTMUND attracts a large number of visitors, and it’s precisely the clear focus on the motorcycle target audience that makes the trade show so valuable to us, because it allows us to engage directly with customers and receive immediate feedback from the community. That’s why, in addition to other new models like the Tracker 400, we also brought the new Trident 800—which visitors could not only experience at the show but even win as part of a contest.”

Martin Anderson, Marketing Manager for Events & Motorsport, Triumph Motorcycles Ltd

Sales Folder

Here you’ll find all the important information and exciting facts about MOTORRÄDER DORTMUND in March—concise, inspiring, and available online anytime! Take a look right away and discover why this trade show is the industry’s meeting place.

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6 Reasons Why You Should Exhibit at MOTORRÄDER DORTMUND

Germany’s Largest Motorcycle Show – Your Stage

MOTORRÄDER DORTMUND is the leading platform in central Germany. Showcase your products, innovations, and services to an audience with strong purchasing power. Over 300 exhibitors will take advantage of this opportunity in 2026.

The community loves inspiration and innovation

MOTORRÄDER DORTMUND offers a unique experience for young and old alike. See, touch, and take a TEST RIDE right away. In 2027, the fair will once again focus on topics such as test rides and trying things out firsthand.

Perfect for managing new and existing customers

Use the trade show to nurture existing relationships and attract new customers to your brand.

Reach an audience with high purchasing power

In 2026, 102,000 visitors attended the trade show and spent an average of 448€ per visit.

Take advantage of strong post-trade activity

Take advantage of the Ruhr region’s appeal. Up to 18 million people live within a 100-km radius. Here, you’ll find Germany’s largest motorcycle community.

Best Date

Early March – The first warm rays of sunshine are drawing people back to their bikes. Purchasing decisions are being made—investments are being made.

WOULD YOU LIKE TO EXHIBIT WITH US?

If this is your first time participating, use the registration option that doesn’t require a login. If you have login credentials from last year, use the registration option that requires a login. You will then immediately receive a confirmation email.

Are you a member of a club or organization?

Are you part of a club or organization? Use the registration form for non-commercial exhibitors and send the completed form to motorräder@messe-dortmund.de.

We’ll get back to you as soon as possible.

Registration Form for Non-Commercial Exhibitors (PDF)

EXHIBITOR SERVICES

Here you’ll find all the relevant details about opening hours, setup and takedown, visa requirements, and advertising opportunities related to your trade show participation.

Setup:
March 1, 2027, starting at 7:00 a.m.

Setup time: 7:00 a.m. – 6:00 p.m.

Important: Exhibition materials may only be placed within the boundaries of your own exhibition booth; empty containers must be removed immediately, and aisles must be kept clear of both empty and full containers.

Setup: March 3, 2027, 6:00 p.m.
(Vehicles must be out of the hall by 4:00 p.m.)

Dates of the trade show: March 4–7, 2027

Hours:
March 4–6, 2027: 9:00 a.m.–6:00 p.m.
March 7, 2027: 9:00 a.m.–5:00 p.m.

Start of dismantling: March 7, 2027, 5:00 p.m.

Vehicle Access to the Halls, March 7, 2027, starting at 6:00 p.m.
Vehicles are permitted to enter the halls provided that the logistical situation
allows it. During major events, such as those taking place in other areas of the
Messe Dortmund or at the neighboring Signal-Iduna-Park,
access to the halls may be delayed or restricted.

Dismantling dates: Halls 2, 5, and 6: March 8, 2027, 6:00 p.m.
Halls 3 and 4: March 9, 2027, 6:00 p.m.

Exhibitor parking:
A1, A2, TG Hall 6, A8.

Visitor parking:
A1, A2, A3 (free parking for visitors arriving by motorcycle)

Please feel free to contact us.

Your contact:
Dirk Heuveldop
DH Marketing, Communication, Consulting
Email:dirk.heuveldop-extern@messe-dortmund.de
Phone:+49 (0) 163 7977 824
Fax: +49 (0) 231 1204-678

Please note that, pursuant to the Federal Foreign Office’s directive dated July 24, 2013, the visa sections of German embassies and consulates worldwide were informed of the following: When requesting supporting documents for a trade fair visa application for visitors and/or exhibitors, the invitation letter from the trade fair organizer is generally not required. 

Click is the link to the visa form.

Currently, unscrupulous companies are attempting to offer exhibitor and visitor lists from our trade shows, as well as paid listings in purported trade show directories. In some cases, they are also unlawfully using the logos and names of our events to give the impression of an official partnership.

Messe Dortmund GmbH does not, as a matter of policy, disclose exhibitor or visitor contact lists from its own trade shows to third parties without the express consent of the individuals concerned. Furthermore, it has no business relationships whatsoever with the providers mentioned.

We therefore recommend that exhibitors and partners carefully review such offers and, if in doubt, refrain from accepting them.