MOTORRÄDER DORTMUND heads off with a new look

START YOUR SEASON – Germany’s premier motorcycle expo in the heart of the country, blends four decades of heritage with an enhanced visitor experience, a deep-rooted passion for riding, and a strong sense of community.

A new look for the season opener: MOTORRÄDER DORTMUND turns over a new page in its 40-year history headed ‘START YOUR SEASON’ with a striking fresh design. The motorcycle industry traditionally meets up with the biking community to mark the start of the season. New models and technology, accessories, tours, and demonstrations on show – it’s all about the passion for motorcycling. The fresh new look highlights this unique blend and clearly demonstrates why Dortmund is Germany’s leading motorcycling trade fair.

Dortmund, 01 July 2026 – The motorcycling world has witnessed some major developments over the past few decades. Entirely new vehicle segments, digital technologies, evolving rider expectations, and an increasingly diverse community now shape the market more than ever before. Steadily elevating its standing as a central meeting point for the biking scene, the MOTORRÄDER DORTMUND has been at the forefront of these developments for over four decades now.

“What was once primarily a product showcase has become so much more. The show is now seen as the season opener for the entire motorcycling community, a platform for brands, retailers, and the scene in general, and a key meet for anyone with a genuine passion for motorcycling. And this evolution is precisely what the new brand identity reflects,” enthused Angelika Bauer, Head of Trade Fairs and Trade Fair Services at Messe Dortmund.

Striking new look for a well-established exhibition

The new brand image is more than just a visual update. The design channels the diverse, high-octane nature of the fair into a streamlined, impactful visual aesthetic. The ‘START YOUR SEASON’ strapline sums up the character of the show. At the same time, the relaunch builds on the ongoing refinement that became particularly evident in 2026. The MOTORRÄDER DORTMUND has grown in terms of space, substance, and the rich array of activities on offer, blending rich tradition with new-generation progress.

More space, new hall, great response

The event last March clearly demonstrated just how well-established this format already is, with some 102,000 visitors attending the five exhibition halls. A good 300 exhibitors and some 25 motorbike brands were on show, presenting their latest models, accessories, riderwear, technical solutions, travel adventures, young-rider programmes, and services. Expanded floor plans and a tighter grouping of two-wheelers over shorter distances made for effortless navigation, side-by-side comparison, and lively discussion.

With the new Hall 6, the 2026 show gained additional space for hands-on activities and active riding opportunities. The centrepiece was the TEST & RIDE AREA, where visitors could try out the latest models on a specially arranged test track. The programme was rounded off by the KIDS PARCOURS obstacle course, the RACING AREA, the ADVENTURE & TRAVEL STAGE, shows, special exhibition features, and numerous other events.

“We don’t just want to talk about the products; we want to bring home the motorcycling way of life. This is exactly what the new look stands for – it’s clear, powerful and as dynamic as the machines we celebrate here in Dortmund,” Angelika Bauer added.

A new look across all channels

The brand relaunch sees the website, social media channels, newsletters, and other communication materials of the MOTORRÄDER DORTMUND all being updated to reflect the revamped design. For visitors, the start of the season will be presented across all channels in a modern, clearer format from now on. Exhibitors and partners can showcase their brands, products, and offerings together in an even more dynamic setting. The next MOTORRÄDER DORTMUND will be running at the Dortmund Exhibition Centre from 4 to 7 March 2027.